Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression o

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression o

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commi

This book discusses how academic institutions can play a principal role in companies innovation strategy. The characteristics of University-Industry collaborati

This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A un