Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply th

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a

Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression o

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, eve

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system u