Gloriously illustrated, thoughtfully researched report on trends in China's emerging "cool" consumer market. bull; Full of valuable insights into market trends

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur

What Chinese Want provides a sweeping look at contemporary Chinese consumer behavior, how its cultural influences separate it from the West, and how marketers a

A practical and accessible guide to an ancient but rapidly changing culture—now revised and updated Perfect for business, pleasure, or armchair travelers, Chi

This book offers a case study of four of the most influential contemporary Chinese writers and 'cultural bastards' - Duoduo, an underground 'misty' poet; Wang S