Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business'

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business'

Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer," skeptic

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Le