A balanced and holistic approach to business analytics 'Business Analytics', teaches the fundamental concepts of the emerging field of business analytics and pr

A balanced, holistic approach to understanding business analytics. This book provides readers with the fundamental concepts and tools needed to understand the e

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become

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This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an in