From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry t

Traces the history of broadcasting and the infludence developments in broadcasting have had over our social, cultural and economic practices. Examining the broa

The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels wer

This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putti