There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting th

There was one copywriter who made millionaires from people who read his book, but never wrote an ad. You may or may not have heard of Eugene M. Schwartz - one o

""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from co

The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, brandi