Best Ads

Best Ads
Author :
Publisher : B.T. Batsford
Total Pages : 136
Release :
ISBN-13 : IND:30000053133454
ISBN-10 :
Rating : 4/5 ( Downloads)

Book Synopsis Best Ads by : Dave Saunders

Download or read book Best Ads written by Dave Saunders and published by B.T. Batsford. This book was released on 1997 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.


Best Ads Related Books

Best Ads
Language: en
Pages: 136
Authors: Dave Saunders
Categories: Design
Type: BOOK - Published: 1997 - Publisher: B.T. Batsford

DOWNLOAD EBOOK

This study looks at how humour has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sel
Ogilvy on Advertising
Language: en
Pages: 613
Authors: David Ogilvy
Categories: Social Science
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage

DOWNLOAD EBOOK

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
Which Ad Pulled Best?
Language: en
Pages: 162
Authors: Scott C. Purvis
Categories: Business & Economics
Type: BOOK - Published: 1993 - Publisher: National Textbook Company

DOWNLOAD EBOOK

It's up to you to evaluate the headlines, copy, and layout to determine "which ad pulled best". Students and professionals alike will enjoy matching wits with t
Which Ad Pulled Best?
Language: en
Pages: 0
Authors: Scott Purvis
Categories: Business & Economics
Type: BOOK - Published: 2010-10-04 - Publisher: McGraw-Hill Education

DOWNLOAD EBOOK

Which ad pulled best? challenges readers to compare twenty pairs of print advertisements to determine which 'pulled best'. Through analysing the ads, the book a
The Ad Makers
Language: en
Pages: 546
Authors: Tom von Logue Newth
Categories: Performing Arts
Type: BOOK - Published: 2013-07-01 - Publisher: Ilex Press

DOWNLOAD EBOOK

The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professional