Related Books

Beloved Brands
Language: en
Pages: 228
Authors: Graham Robertson
Categories:
Type: BOOK - Published: 2018-01-06 - Publisher: Createspace Independent Publishing Platform

DOWNLOAD EBOOK

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra
What Great Brands Do
Language: en
Pages: 278
Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
Obsessed
Language: en
Pages: 242
Authors: Emily Heyward
Categories: Business & Economics
Type: BOOK - Published: 2020-06-09 - Publisher: Penguin

DOWNLOAD EBOOK

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups a
Brand Intimacy
Language: en
Pages: 357
Authors: Mario Natarelli
Categories: Business & Economics
Type: BOOK - Published: 2017-10-23 - Publisher: Hatherleigh Press

DOWNLOAD EBOOK

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connection
The Company I Keep
Language: en
Pages: 432
Authors: Leonard A. Lauder
Categories: Business & Economics
Type: BOOK - Published: 2020-11-17 - Publisher: HarperCollins

DOWNLOAD EBOOK

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares