"Basketball Beyond Borders: The Globalization of the NBA" provides an in-depth look into the history of how the NBA, through trailblazing international stars, s

This is an open access book. 2023 9th International Conference on Humanities and Social Science Research (ICHSSR 2023) will be held on April 21-23, 2022 in Beij

The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA.

""Playing with the Big Boys" traces the development of basketball in the Philippines from an educational tool during the early period of American colonial rule

Careers without Borders analyzes the challenges, debates and developments in global careers using a critical management perspective. Starting in the early ninet