This handbook provides an authoritative and truly comprehensive overview both of the diverse applications of information and communication technologies (ICTs) w

The use of artificial intelligence (AI) in service and tourism marketing has revolutionized the industry by personalizing customer experiences and optimizing op

With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging t

This open access book is the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 28th Annual International eTourism Conference,

This volume takes the reader through the origins of regenerative tourism and how artificial intelligence can be utilised to develop and maintain green tourism.