Angel Customers & Demon Customers
| Author | : Larry Selden |
| Publisher | : Penguin |
| Total Pages | : 258 |
| Release | : 2003 |
| ISBN-13 | : 1591840074 |
| ISBN-10 | : 9781591840077 |
| Rating | : 4/5 (77 Downloads) |
Book Synopsis Angel Customers & Demon Customers by : Larry Selden
Download or read book Angel Customers & Demon Customers written by Larry Selden and published by Penguin. This book was released on 2003 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.
