The study aims to evaluate factors influencing the customer loyalty in public banking sector of Bangladesh and to investigate the relationship between influenti

The Human Resource Development in retail banking sector, it is always as a challenge for country like Bangladesh. The aim of this paper is to review the literat

Customer loyalty is one of the most important elements for every organization.This research is conducted regarding the Customer Loyalty in Prime Bank Ltd. of Ba

A brand is a valuable asset, and loyalty to a particular brand is the source of revenue and profitability of the business. Brand loyalty is significant for the

The financial service industry is facing immense competition across the world and, in Bangladesh, the scenario is not different. The banks in Bangladesh are ope