An Argument on Rhetorical Style' seeks to sharpen a tool that is too often blunted by multiple, overlapping, and vague definitions. Lund examines the historical

A comprehensive guide to the language of argument, Rhetorical Style offers a renewed appreciation of the persuasive power of the English language. Drawing on ke

This book interprets rhetorical style within a theoretical frame, and it aims to give a more unifying account than has been given in most publications on style.

During the British Enlightenment, the correlation between effective communication and moral excellence was undisputed—so much so that rhetoric was taught as a

Cracking an Academic Code: Rhetorical Strategies for Composition is a worktext designed for composition students to apply rhetorical theory in their writing.The