Marketing Communications
| Author | : Ludi Koekemoer |
| Publisher | : Juta and Company Ltd |
| Total Pages | : 596 |
| Release | : 2004 |
| ISBN-13 | : 0702165093 |
| ISBN-10 | : 9780702165092 |
| Rating | : 4/5 (92 Downloads) |
Book Synopsis Marketing Communications by : Ludi Koekemoer
Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
