Promotional Cultures

Promotional Cultures
Author :
Publisher : Polity
Total Pages : 262
Release :
ISBN-13 : 9780745639833
ISBN-10 : 0745639836
Rating : 4/5 (36 Downloads)

Book Synopsis Promotional Cultures by : Aeron Davis

Download or read book Promotional Cultures written by Aeron Davis and published by Polity. This book was released on 2013-07-10 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rise and Spread of Advertising, Public Relations, Marketing and Branding.


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Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu