Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes i

Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnection

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertis

This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke

This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and po