Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms

In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate wit

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-informed and results-driven guide to digital commerce. I

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange empl