The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing
Author :
Publisher : Profile Books(GB)
Total Pages : 160
Release :
ISBN-13 : 1861976100
ISBN-10 : 9781861976109
Rating : 4/5 (09 Downloads)

Book Synopsis The 22 Immutable Laws of Marketing by : Al Ries

Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.


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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block w